Real Estate Listings – How Email Marketing and Databases Sell Property

Email marketing is a significant tool for the real estate agent. At the centre of it all is your database. The better your database detail, the better your email marketing results.As technology supports real estate even more, the database and how you use it will get ever stronger. The best real estate people have a database that they manage themselves and consistently grow through cold calling and prospecting.Every person you speak to or meet with should go into your database with the relative contact detail and record of the connection. This would include email contact, although not everyone will want to be contacted with ongoing listings and property detail, so compliance to your country based email spam rules and regulations is essential.The only people who should get regular emails from you regards any property sale or lease listing, are those that specifically recorded their agreement to do so.So let’s assume that you know the email spam rules in your area and that you are doing the right thing in that regard. Here are some other great ideas for ongoing email contact.When you capture the persons information in your database you really have to include the contact criteria of the person and what property they are looking at now or may own. Your database has to have sufficient flexibility for that tabulation of information.
Keep a record of all the property detail that has been sent to the person so you can refer back as necessary. Do not send too many emails in a short period of time. One a week or one a fortnight is generally the rule of thumb.
Make sure your email allows the receiver to unsubscribe from future contact. Make it very easy for them to do that. Don’t send things to people that do not want it: the process will give your business a bad name, if not expose you to litigation for breaching email laws.
Have a privacy statement on your website that explains to people how you manage their contact information and email. People are becoming more sensitive to online privacy, and laws now stipulate that you must tell them what you will do with their information and how you manage it. Confidentiality is critical with your database and email contact list. Do not share them with anyone else.
If you send emails containing property detail you could send it as plain text or as HTML. The big trend is HTML for the presentational advantages achieved, and there are lots of great programs for real estate agents to use in this way. Importantly the HTML layout has to be in keeping with your branding and corporate image. You can get or create HTML templates to use in that regard, and then place the property detail inside the template.
Format some of your emails to be read on a small smart-phone screen. This means that the email format should be long and narrow. Today many people first get their email on their handheld device and make choices to read it or delete it at that time. This makes it easier for them.
If you send brochures by email, send them only as a pdf file attachment (not word format). That will preserve the layout and presentation just the way you want it.
Auto responders are common tools of choice for real estate offices now. The auto responder should take the enquiry from the website and respond to the prospect immediately. This enables you to handle the enquiry later in the day with more specific property information or a telephone call.
Website opt-in forms are common place now and should feature on all your main website pages where people first land. In this way you will gather the enquiry automatically for your database. The website generated enquiry should then be bounced to your database and office immediately for response and follow up. The opt-in form content you use on your website should be considered and planned. The content you capture should be that which you want for the enquiry follow up, but you may also want phone numbers and some detail of the property they require.
Landing pages in your website have to be strategically planned. A landing page is something that is designed to attract both people and the search engines. Your real estate website should have more than one landing page; within limits you could have several landing pages including those for key suburbs you have in your territory, or the property disciplines you serve (sales, leasing, property management). That means your website could have 5 or so landing pages so that are optimised for search engine exposure.
Free give-aways on a squeeze page design should also be handled. Every real estate website should have a squeeze page that is designed for one use only. That is to attract people to your database in exchange for some free information or offer. The squeeze page is different than a landing page mentioned above. For example your squeeze page could be offering a property report of local rental trends for landlords, or a hit list of issues to assist tenants to find new commercial premises.
Personalise your emails with the first name of the person you are sending it to. Your auto responder should be able to do this for you.These tips regards email marketing will help you get started in building that database. Keep your real estate database up to date and it will become a serious part of your business success.

8 Reasons to Invest in Australian Property

Property and especially Australian property is an excellent investment. Not only is it much harder to lose money in property than in the stock market, but with property you also benefit both from steady capital growth and from rental income. And as rental income increases over time it protects you from inflation. At the same time you can borrow money to buy property and despite Australia’s high taxation environment, property investment can be very tax efficient.Let’s have a look at these advantages and some more beneficial aspects of residential property investment in a bit more detail.1. An investment market not dominated by investorsFirst of all, you need to realize that some seventy percent of all residential property is “owner occupied” and only thirty percent is owned by investors. That means that residential property is the only investment market not in fact dominated by investors, which means that there is a natural buffer in the market that is not available in the share market. To put it simply, if property values crash by 10%, 20% or even 40% we all still need a home to live in and so most owner occupiers will simply ride out any major crash rather then sell up and rent (compare this to the stock market where a major drop in prices can easily trigger a serious meltdown). Sure, property values can and do go down but they simply do not show the same level of volatility as the share market and property offers a much higher level of security.And if you don’t believe me when I tell you that residential property is a safe investment, then just ask the banks. Banks have always seen residential real estate as an excellent security and that’s why they’ lend up 90% of the value of your property; they know that property values have never fallen over the long term.2. Sustained growthProperty prices in Australia tend to move in cycles and historically they have done well, doubling in cycles of around 7 – 12 years (which equates to about 6% to 10% annual growth). We all know that history is no guarantee for the future but combined with common sense it’s all we have. There is no reason to think that the trends in property of the last 100 years would not continue for the next few decades, but to be successful in property investment you must be prepared and capable to ride out any intermediate storms in the market, but that applies to any investment vehicle you choose.Australia’s median house price between 1986 and 2006 as published by the Real Estate Institute of Australia (REIA) shows that back in June 1986 you would have bought an average home for $80,800. That same home would have been worth $160,500 in 1986, which is pretty much double of what you paid 10 years earlier. Another 10 years later in 2006 that average home was worth some $396,400. So between 1986 and 2006 that average home went up by nearly 400% or about 8.3% per annum.Not bad. And quite in line with the longer term history.In fact, as Michael Keating points out in his blog on 24th January 2008 (Why Melbourne’s properties will keep rising), it is actually on the low side compared to the historical average. Australia’s property prices have been tracked for something like the last 120 years and on average they have risen 10.4% per year. Just in case you might believe that had to do with Australia being a newly found colony, and don’t believe this would be sustainable in the long term, consider this. In the UK records of property sales go back till 1088 and analysis of the data shows that in those 920 years UK property on average has gone up by 10.2% per year.3. Buy It With Other Peoples Money (OPM) Now just in case the above has not been enough to convince of the value of residential property investment, let me tell you one of the great secrets of creating wealth, which also applies to investing in property. The secret is OPM. Other Peoples Money.Secret? No – that’s just marketing hype you see on the web, but the power of Other People’s Money or more common referred to as leverage or gearing is absolutely critical to building wealth. And, in the case of property the leverage you can apply is substantial. As I mentioned above, banks love residential property as security and therefore will easily lend you 80% or 90% of the value.It was Archimedes who said, ‘Give me a lever and I’ll move the earth’. Well, as an investor you don’t want to move the Earth, you just want to buy as much of it as we can! When you use leverage you substantially increase your ability to make profit on your property investments and, importantly, it allows you to purchase a significantly larger investment than you would normally be able to.Let’s have a look at how this works. Imagine there are five investors each with $50,000 to invest. Say they all buy an investment that achieves 10% growth per annum and has a rental yield (or return) of 5% per annum. Investor A borrows 90% of the value of his investment property (Loan to Value Ratio or LVR of 90%) and investors B, C and D borrow 80%, 50% and 20% respectively. Investor E doesn’t borrow at all and goes for an all cash transaction.Let’s start with cashflow, which is here simplified to rental income minus interest paid. Investor A, who geared 90%, has a negative cashflow of $15,500 for the year whilst Investor E who borrowed no money at all has a positive cashflow of $2,500. But that’s not the whole picture because each of the properties increased in capital value and once we include that the picture changes significantly, Investor A has a net worth increase of $34,500 whilst Investor E who didn’t gear increased his net worth by only $7,500. In terms of return on investment Investor A achieved a 69% return on his initial $50,000 whilst investor E achieved a return of 15%.That’s pretty impressive for one year. And if the investors let their properties grow one or two full cycles we’re talking about serious wealth creation. And once the investors have enough equity in their investment property they can use that to fund a second purchase which after a few years growth will allow the purchase of a third and we’re on our way to wealth! That is, those investors who geared as Investor E is not going anywhere fast.However, it is not all that easy. As you saw Investor A incurred a negative cashflow in his first year and would continue to do so for a few years until the rental income had grown sufficiently to pay his interest. He has to fund this annual shortfall from his salary. And this is called negative gearing – you borrow money to generate capital growth in your property but incur an annual shortfall in the near term. For most investors this means there will come a limit on how many properties they can buy with negative gearing, as they don’t have too much spare income. If you look in our strategy sections you can read more about negative gearing and techniques to avoid paying the shortfall out of your own pocket. We also address cashflow positive properties.But let’s get back on topic and have a look at some more compelling reasons to invest in Australian residential property.4. Income That Grows We’ve discussed that Australian residential property vestment is safe, with long term growth prospects and combined with the right level of leverage can create significant wealth. We also briefly touched on the fact that it generates a rental income. The good thing is, that over the years the rental income received from property investments has increased and this increase has outpaced inflation. In fact the last few years have shown tremendous increases rents – I know because the rent on my investment properties has been booming. Still is actually.Ok, but are rents likely to keep growing? Well, statistics show that the level of home ownership is slowly decreasing in Australia. There are a number of reasons for this like demographic trends but, in particular, as property prices keep rising, fewer people are able to afford their dream homes. The latest Australian Bureau of Statistics figures confirm that more and more Australians are renting and many industry commentators are suggesting that the percentage of Australian who will be tenants in the near future will go up to 40%. So demand is growing. We also know that supply of good quality rental properties is limited (very low vacancy rates across all of Australia) and the government is having difficulty providing public housing. So all in all, it is very likely that rents will continue to grow at a pace faster than inflation – good news if you intend to become a property investor!5. Tax EfficientWhen it comes to investing in property, your best friend is the bank as they provide the leverage you need to accelerate your wealth creation. Your second best friend is your tenant, as without a tenant your investment property would stand empty and your third best friend is the taxman.The taxman? Absolutely. How can that be when Australia is not know for attractive tax rates, in fact the opposite?Well, first of all the interest you pay on the loan to buy an investment property is fully tax deductible and if you own the property longer than a year you only pay capital gains tax over 50% of the gain. Add to that various depreciating allowances and you have the makings of a very tax efficient investment. If you do your homework, the bank will happily give 80% or 90% of the money you need to buy your investment property and once you own it, your tenant and the taxman will pay your interest and your rental expenses. Guess who gets to keep the capital gains, you! Talk about OPM.6. Millions of Millionaires And if the above doesn’t get you going, consider this: most of the world’s richest people got rich by investing in property. Those that didn’t get rich from property typically invested their newfound wealth in property.So, if the majority of wealthy people have used investment property to increase their wealth than why not use that knowledge to you advantage and do the same! There’s nothing wrong with seeing what successful people do and applying those principles to your own life.Even McDonalds make more money through its real estate than through selling burgers and fries as it owns most of the land and buildings in which it’s franchises are located!7. You Can Do It Too Before you say, it’s OK for the rich, but how the heck am I going to get into property investing, let me tell you this. You do not need to be very wealthy to get into property investment; it really doesn’t take large sums of money to get involved. And that’s because many of the banks will lend 80%, 90%, 95% and sometimes even 100% or more of the value of a residential property. As long as you have a steady job and a little starting capital (spare equity in your home) you can afford to buy investment properties.It has been shown over and over again that careful and intelligent use of real estate can enable ordinary people, like you and me, to become property millionaires in about 10 years. If you truly intend to become one of the wealthy people in the future, you should probably take a serious look at using property to your advantage.8. Too Much Hard Work? There are many ways to make money and some say that property investment isn’t that easy and takes a lot of time and effort. It takes time to get an understanding of the property market and how to go about investing in property. It can take weeks if not months to research areas and find the right investment property for you. And then it only gets worse, you have to organize finance, get a solicitor to deal with all the legal work. Just the finance and legal work can take 30 to 60 days. And once you own the property the work isn’t over, as you need to look after it and do your tax!Nobody said it would be easy. Nobody said you didn’t have to get your hands dirty.It will take time and you will have to work at it and educate yourself. But hey, if you are serious about creating wealth and retiring early then property is a great way to achieve that. And once you’ve started and get some experience under your belt, you’ll see that I gets easier, and actually the process of building a investment property portfolio can be very rewarding and a lot of fun too.So, to come back to the original question, my choice for property investment is based on the low level of risk and robust long-term performance property compared to the alternatives. Investing in property, if done well, is Simple, Safe and Reliable.Please note that this article does not include the charts and tables of the original article.

What Are the Differences Between Hawaii Fee Simple and Leasehold Properties?

Buying a home in Hawaii can be a very different experience for those used to real estate ownership on the mainland. There are unique factors you must take into account as you shop for a house or condo in Hawaii. The biggest one of all is understanding the difference between Fee Simple & Leasehold properties.Fee Simple Properties in Hawaii – What You Own
Let’s start with the one you are familiar with most, Fee Simple ownership. This is the most common form of land or property ownership in the U.S. In Hawaii, fee simple works the same way anywhere else. That simply means that you own the land itself, fully and in perpetuity until you dispose of it. That property is yours unless you sell it, give it away or trade it. You can lease it out or live on it as you wish. Easy to understand and straight forward.Hawaii adds another category, though, found in few other places that makes it unique.What Leasehold Properties are in Hawaii
In Hawaii, there’s another designation that a lot of our real estate comes under, called Leasehold. With these you can own a house or condo, but not the land beneath it. This can cause confusion because it’s something completely new for some.The real estate laws here allow for Leasehold properties to be leased out by the owner for a certain number of years. In Hawaii, that means you purchase the use of land for only a specific time span.Many Hawaii leasehold homeowners are on a 55 year leasehold, for instance. During that time they have the rights to use and enjoy the property. Often the enjoy a wide range of freedom just as if they possessed the land fully.However, there are exceptions. The range of improvements allowed can be limited in the lease. At the end of the term, the property rights return to the lessor. The buildings and structures on the land may also revert to the lessor as well, if designated in the original lease. That will all be set out in what’s called the ‘Surrender’ section of the agreement.This type of property ownership took hold for a variety of reasons, including the vast landholdings that still reside in trusts set up in pre-Statehood Hawaii. It makes for an interesting, yet always rewarding, real estate market. There are pluses and minuses to each type, so the choice isn’t always clear.It’s why you need to understand what you’re actually purchasing, a Fee Simple or Leasehold property, and what it means long-term.That’s why it’s important to have someone experienced in the Hawaii real estate market and its pitfalls to help you. The Islands are truly like nowhere else, and that applies to property sales, too.<